Reputation & Transformation Campaigns

AT&T CEO John Stankey has quietly led one of corporate America’s more remarkable reinventions. Ash Spiegelberg and Matt Levine report.

An introduction to the Transformation Issue.

Omar Mugharbel, CEO, is building a world-class football league. He talks with Brunswick’s Jamil Fahmy & Adam Jibali.

After transforming Canada’s worst college basketball team into a five-time national champion, Chantal Vallée is seeking to transform women’s sports.

Guided by the example of founder William Keith Kellogg, Cahillane executed a transformation of considerable consequence across the global food industry.

On the same day that Henry Timms talked with Brunswick Chairman Sir Alan Parker about how to harness “new power,” the global, grassroots philanthropic movement he co-founded raised more than $2.4 billion.

Executive Director Henry Donahue describes the strategy behind the now-independent music education foundation and the importance of strengthening “the base of the pyramid” in local communities.

Fitness and fads go hand-in-hand. Yet for 26 years Barry’s has remained wildly popular, pioneering a way of working out that its co-CEOs describe as “elite, but not elitist.”

In June 2025, Suzano—already the world’s largest producer of market pulp and a global benchmark in eucalyptus-based bioproducts—announced the most significant international move in its 101-year history: the acquisition of a 51% stake in Kimberly-Clark’s…