The Brunswick Review is a business magazine produced by an elite team of journalists and led by a Pulitzer Prize-winning editor.
Harnessing Brunswick’s unmatched global network, we give readers access to some of the most insightful and behind-the-scenes thoughts, conversations, and actions from leaders around the world.
The compass, invented by the Chinese during the Han Dynasty, was first used as a fortune-telling device before it became the sailor’s most trusted resource. That origin seems strangely appropriate, almost poetic in these times where the requirement to show leadership in organizations is greater than ever. So much is uncertain, but we must still chart a course. Major decisions may be informed by more data than ever, but in changed conditions, all of our precedents are less relevant.
We have taken the theme of Navigation for this edition of the Brunswick Review precisely for that reason. CEOs and leadership teams now find themselves at the helm of organizations navigating constant disruption. Leadership today is no longer simply about managing operations or driving efficiency, but about charting a course through uncertainty.
Three thousand years post-Homer, instruments far keener than the human eye guide our navigation. Yet an increasingly popular term for guidance of every kind nowadays is North Star.
Christina Shim, IBM’s Chief Sustainability Officer, is working toward the day that sustainability is so embedded in business strategy, her job no longer exists.