Jonathan Cole

Partner, SEO Global Lead

Johannesburg

Jonathan has 20 years of experience helping global business leaders and organizations navigate integrated digital solutions across strategic communications and the digital marketing landscape.

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Articles by Jonathan Cole

Illustration of a silhouetted man in a suit holding a yellow hand mirror, which reflects a 3D wireframe thumbs-up symbol instead of his face.

Issue 25: Navigation

Algorithmic Relations

The way people access information on the internet is fundamentally changing. Large language models like OpenAI’s ChatGPT, Google’s Gemini and Anthropic’s Perplexity offer users what they need without visiting a single website. They are becoming…

6 min read

Colorful abstract illustration of a butterfly shape filled with eyes, arrows, and pathways, with a small purple robot figure in the center holding a speech bubble with a question mark.

Issue 24: Transformation

Transformation of Search

The first search engine, Archie, was publicly released in 1990. So much has changed since.

4 min read